About Creative Custom Products

Our goal is to serve you. Creative Custom Products, LLC has been in business since October, 1987. The CEO, John Ochsenwald, ATC, has been a Certified Athletic Trainer since 1980.  Additionally, John was founding partner in InStep Physical Therapy & Running Centers which had 4 locations in Milwaukee metro area.  It was sold in 2019. Creative Custom Products started small with just two products. We have carried over 100 products, with popular sports medicine brand names such as: WattsBaggs (since 1991), MedPacs (since 2000), Bushwalker (since 2001), Cramer (since 2007), StatPacks (since 2006), Mueller (since 2008) and our own proprietary products. As companies have changed, so has Creative Custom Products.

Over the years, we have added even more products, a toll free 800 number, fax ordering, and acceptance of credit card payment. In 1999, we became a Limited Liability Company (LLC) and added our online catalog with a secure, online ordering process.

Our biggest product introduction occurred in the January, 1991 issue of the NATA Journal of Athletic Training; Creative Custom Products introduced "plastic wrap on a core" as ICWrap to the field of athletic training. This product revolutionized a niche in athletic training rooms across the country. We no longer sell it due to logistical issues. It was available in 3", 4", and 5" wide x 1000' long. We have introduced several other unique items to the athletic training/sports medicine field over the years, as well.

We are happy you have chosen to visit our website. We hope to be of service to you now and in the future.

John Ochsenwald, MS, ATC, LAT
CEO of Creative Custom Products
Certified Athletic Trainer for 41 years


For assistance, please call me at: 1-414-519-4232 or contact us.